Let’s be real: selling long-term B2B subscriptions isn’t exactly like selling candy to kids. It’s more like trying to convince a skeptical cat to take a bath—and then sign a
Your billing system knows your best customers, your lead gen tool can find more of them. Merge them for predictive customer acquisition.
B2B and B2C prospecting has similarities in strategy, but specific audience traits differentiate them. Essential to know to succeed.
Businesses must use top sales tools and a tested verification procedure to weed out low-quality prospects and concentrate on high-value chances to maximize success.
The JTBD methodology ensures that sales and marketing teams don’t waste time on irrelevant leads but instead focus on prospects who have a real need for your solution.
Here’s few tips on how to take your lead generation strategy to the next level and connect meaningfully with high-value prospects.
Lead generation in niche markets requires a deeper thoughtful approach combined with innovative strategies. 7 practically-proven tips
Explore the use of AI in lead generation: precise prospecting, generating messages, analytics and other AI applications
Integrating billing system with CRM/ERP is a strategy to optimize operations, improve data transparency, and enhance customer satisfaction
Should a business prioritize customer acquisition or retention? What factors determine the shift in focus?
By the January 2025 deadline, companies must adopt electronic invoicing processes that comply with the EN 16931 standard.
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