Find Your People, Do Their Jobs: JTBD Interviews as the Quest for the Right Customer Segment
Katarina 04.04.2025
Segmentation of customers and leads using the JTBD methodology: how to do it, how to use it, what goals it helps to achieve.
Blog
Indian Market Features: Everything You Need to Know for Productive Lead Generation
Nikitha 01.04.2025
Lead generation specifics in the Indian market that can improve your prospecting in this region.
Blog
Qualified Leads: The Key to Effective Sales and Marketing
Qualified B2B and B2C leads ensure quality prospecting, successful marketing and accelerate the sales process.
Katarina 07.03.2025
Blog
My 5 Biggest Mistakes as a Founder And What You Can Learn from Them
5 business mistakes you can learn from: research, new feature implementation, pricing, marketing, target market
Halyna Kamyshanska 25.02.2025
Blog
The Ultimate Guide to SMTP Servers: Free, Paid, and Open-Source Options
Comparing features, limitations, pros and cons of the best SMTP Servers. Choose free or the one that is the most value for money.
Katarina 21.02.2025
Blog
Integrating Billing Systems with CRM and ERP Tools
Integrating billing system with CRM/ERP is a strategy to optimize operations, improve data transparency, and enhance customer satisfaction
Katarina 18.10.2024
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Customer Acquisition vs. Retention: Which Drives Greater Business Success?
Should a business prioritize customer acquisition or retention? What factors determine the shift in focus?
Katarina 11.10.2024
Blog
EU’s Final Call: B2B E-Invoicing Mandate Looms — Are You Ready for 2025?
By the January 2025 deadline, companies must adopt electronic invoicing processes that comply with the EN 16931 standard.
Elena 04.10.2024
Blog
Top 10 Lead Generation and Engagement Tools
The best software for prospecting and driving sales closings. Learn about each one and choose the one that’s right for you
Katarina 27.09.2024
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From Prospect to Profit: How Integrating Lead Generation with Billing Transforms Customer Management
Integration of key elements of customer identification and management streamlines operations and improves process efficiency
Katarina 13.09.2024
Blog
Email vs. LinkedIn: How Does the Marketing Channel Affect Conversion Rates?
Which lead engagement method simultaneously meets your business needs, is at its peak, and brings in the highest conversion rate? The analysis will help you understand
Katarina 23.08.2024
