How to Measure Lead Generation Success: 8 Essential KPIs
Katarina 02.05.2025
Track lead quality, lead volume, conversion rates, CPL, CLV, ROI, and more to optimize your SME business lead generation strategy.
Blog
Publishing Content and Products on External Platforms: A Hidden Growth Lever for Startups
Zoya 29.04.2025
This strategy, when done right, can deliver consistent exposure, warm leads, and real conversions—without burning through your ad budget.
Blog
How We Built a Real-Time Lead Verification System Using AI
Real-time lead verification provides a business with prospect relevancy and accurate contact details of decision makers. 8 steps to implement.
Katarina 08.04.2025
Blog
Find Your People, Do Their Jobs: JTBD Interviews as the Quest for the Right Customer Segment
Segmentation of customers and leads using the JTBD methodology: how to do it, how to use it, what goals it helps to achieve.
Katarina 04.04.2025
Blog
Indian Market Features: Everything You Need to Know for Productive Lead Generation
Lead generation specifics in the Indian market that can improve your prospecting in this region.
Nikitha 01.04.2025
Blog
Stop Wasting Time on Bad Leads: Top Sales Tools and Proven Verification System
Businesses must use top sales tools and a tested verification procedure to weed out low-quality prospects and concentrate on high-value chances to maximize success.
Zoya 11.03.2025
Blog
Why JTBD Methodology Matters in Cold Outreach
The JTBD methodology ensures that sales and marketing teams don’t waste time on irrelevant leads but instead focus on prospects who have a real need for your solution.
Elena 11.03.2025
Blog
Qualified Leads: The Key to Effective Sales and Marketing
Qualified B2B and B2C leads ensure quality prospecting, successful marketing and accelerate the sales process.
Katarina 07.03.2025
Blog
My 5 Biggest Mistakes as a Founder And What You Can Learn from Them
5 business mistakes you can learn from: research, new feature implementation, pricing, marketing, target market
Halyna Kamyshanska 25.02.2025
Blog
The Ultimate Guide to SMTP Servers: Free, Paid, and Open-Source Options
Comparing features, limitations, pros and cons of the best SMTP Servers. Choose free or the one that is the most value for money.
Katarina 21.02.2025
Blog
Reaching Leads Manually vs. Through Automated Email Outreach: Pros and Cons
Strengthen your marketing efforts by understanding what benefits you can get from each type of cold outreach and what disadvantages you need to anticipate.
Katarina 07.02.2025
