The Fear of Automating Lead Generation
It’s no secret that implementing AI in lead generation can be very beneficial for businesses. It saves time and cuts costs. Yet many business owners remain hesitant about optimizing their lead generation processes. And they have a reason for that. There are definitely some common concerns such as low-quality leads, compliance risks and technical complexity. There is always a risk that you might pay for completely irrelevant leads or spend way too much time on figuring out how to work with a particular tool. There is definitely a paradox here. Manual lead generation is time-consuming and inefficient, yet automation feels risky.
Personal Experience: The Problems Are Real
My own attempts with lead generation automation weren’t successful at first. There were times when I used exclusively LinkedIn as a cold outreach channel. It’s forbidden to implement automation on LinkedIn and when I first tried to do it, my profile ended up being blocked. That is why I remained quite hesitant about implementing AI into cold emailing.
When I apparently realized that sending cold emails manually took me a tremendous amount of time, I decided to give AI implementation another chance. While the quantity of sent emails were completely satisfactory, the quality of them left much to be desired. The services I used provided me with a lot of unverified emails.
Basically all those messages were sent to inactive or even non-existent email addresses. The conversion rate was obviously very low, close to zero.
The Turning Point: Finding a Smarter Approach
Even though the frustration with the results was significant, the desire to spend less time on mechanical activities was stronger. I started wondering what exactly is wrong with those tools and why they bring no results. The answer was simple. AI tools were not created to do our job for us. They were created to help and to optimize, not to replace us. Thinking that there is one magical tool out there which in a couple of clicks will bring a bunch of new clients was a mistake.
The key word of working with AI tools is delegation. Performing boring, manual activities such as searching for profiles and extracting contacts is on them. Double-checking the relevance, collecting data and setting the right frequencies is on you. It’s teamwork.
But obviously there are tools that simply do not provide relevant contacts and no matter how you double-check them, the result still won’t be satisfactory. There is still a need for a tool that provides quality leads and secures efficiency.
How GetLeads Solves These Challenges
I have personally highlighted for myself a few points to always pay attention to in order to achieve a quality result. First of all, a targeting mechanism that will provide only relevant leads. Then come data protection regulations that would be at the core of the system (such as GDPR, TCPA). Last but not least in this list is human management. A decent AI tool in the right hands will guarantee success.
At Rainex, we developed GetLeads – a tool for optimizing lead generation. Our advanced AI-driven targeting ensures only high-quality leads. Though the contacts and emails that GetLeads provides are highly relevant, the proper conversion rate will not appear without a human touch.
Even though business owners may be hesitant about implementing AI into their sales process for a reason, what they lack is just the right approach to it. With a good tool at hand and a smart attitude, it’s a game changer. Speaking of a good tool, GetLeads will certainly make your experience with automation very fruitful and will help to scale your business efficiently.
