Ready to boost your lead generation game with GetLeads? Drawing on insights from over 13,000 leads generated and continuous feedback from active users, we’ve identified powerful strategies that drive real results and put together top tips to help you get the most out of GetLeads.
Each tip is designed to help you refine your targeting, increase engagement, and turn connections into conversions. GetLeads clients have found that focusing on relevancy, personalization, and consistent follow-up has a profound impact on their success, and we’re sharing these proven tactics with you.
Whether you’re aiming to expand into new markets, deepen your reach, or simply enhance the quality of each lead, these insights will help you make every aspect of GetLeads work smarter for you. Here’s how to take your lead generation strategy to the next level and connect meaningfully with high-value prospects.
1. Expand Industry Focus for Broader Outreach
If you’re finding limited contact options within your core industry, consider including related sectors to widen your net. For example, instead of focusing solely on “Hospitals,” also target “Hospitals and Health Care” to reach organizations and professionals who fit your criteria but might fall under broader industry classifications.
This adjustment is especially useful for niche industries or regional markets where specific titles or roles might be in short supply. By broadening your industry focus, you ensure a richer and more diverse set of leads while maintaining relevance to your original target market.
2. Adjust Expectations for Small Teams
When targeting companies with small team sizes, like 1-10 employees, remember that fewer employees often mean fewer contacts and decision-makers. This is particularly common for startups or specialized firms where a single contact might hold multiple roles.
Adjust your lead volume expectations for these businesses and consider how fewer contacts might benefit your approach. Small teams can often provide a closer and more responsive relationship, so treat each contact as a higher-value opportunity rather than focusing on quantity.
3. Build on Your Existing Customer Base for Targeted Expansion
A solid customer base gives you the insights needed to refine your lead generation strategy, but even if you’re starting fresh, you can create a foundation from new leads. Here’s how:
- Step 1: Begin by generating leads in a new or desired industry that complements your offerings.
- Step 2: Evaluate these leads to identify the most relevant ones that align well with your business goals.
- Step 3: Add these qualified leads to your customer list, ensuring you include both website and LinkedIn profiles for deeper insights and future targeting.
- Step 4: Use this enriched customer profile as a reference for further lead generation. This targeted approach, based on your ideal customer characteristics, allows you to refine your searches and focus on industries or regions where your products and services are most relevant.
4. Differentiate Keyphrases in Google Ads vs. GetLeads
It’s important not to mix up keyphrases in Google Ads with those in GetLeads, as they serve different purposes.
In Google Ads, keyphrases target the search terms potential customers use to find your services.
In GetLeads, however, keyphrases refer to words found on your clients’ websites, helping you identify leads whose content aligns closely with your offerings.
Knowing how to apply keyphrases in each tool will enable you to capture audiences effectively without confusing search intent with prospect identification. This distinction is crucial for targeting the right audience effectively.
5. Use LinkedIn Messaging for Effective B2C Outreach
When it comes to B2C product sales, LinkedIn messaging is often a more effective outreach channel than corporate email. Many corporate email systems use strong spam filters, which can flag B2C content as spam.
LinkedIn, however, allows for direct one-to-one messaging that reaches individual profiles without the hurdles of spam filters. This method lets you create a more personalized message and communicate directly with prospects who may be interested in your product.
Wrap Up
Each of these tips will help you leverage GetLeads’ full potential, enhancing not only the number of leads but the quality of your outreach. By focusing on relevancy, personalization, and targeted engagement, you’ll get the most out of your lead generation efforts and ensure a higher return on investment.
Didn’t find among the tips the one that works for you? Perhaps your case requires our personalized approach, and we are always happy to provide it. Book a demo at your convenience and let’s figure out together how to make your lead generation as effective as possible!
